MARKET RESEARCH

MARKET RESEARCH

Offline in Singapore | Malaysia | Thailand | Hong Kong

Training Date by Request

OVERVIEW MARKET RESEARCH

Market Research Training is a program designed to introduce participants to the concepts, methodology and skills required in conducting market research. In this training, participants will learn the steps of market research, including research planning, data collection, data processing and analysis, as well as interpretation and reporting of research results. By understanding and applying effective market research practices, participants will be able to gather relevant information, understand customer needs and preferences, and make data-driven decisions to support the development of successful marketing and business strategies.

OBJECTIVES

1. Plan, coordinate research on market potential/competitors and product performance and make data analysis and withdrawal and withdrawal of research results.
2. Explain the factors that influence prices.
3. Know data sources and how to get competitor data.
4. Process and present relevant information regarding the consumer market.
5. Conduct market analysis research.
6. Evaluate and conclude from research results such as price mapping.

CONTENTS

1. Introduction to Market Research

• Definition and importance of market research
• Objectives and benefits of market research in business decision making
• Ethics in market research

2. Market Research Planning

• Stages of market research
• Determine the research objectives and research questions
• Market research design
• Development of samples and data collection methods

3. Data Collection in Market Research

• Identify marketing data sources
• Primary data collection methods (surveys, interviews, observations, etc.)
• Secondary data collection methods (public data, literature, etc.)
• Data quality and validity techniques

4. Data Analysis in Market Research

• Analysis of factors that influence prices
• Data processing and processing
• Quantitative data analysis techniques
• Analysis of qualitative data and thematic findings

5. Interpretation and Reporting of Research Results

• Interpret market research findings
• Prepare effective research reports
• Data visualization and presentation of research results

6. Market Research in Customer Perspective

• Market segmentation and consumer behavior analysis
• Understand customer needs and preferences
• Use of market research for product and service development

7. Market Research in a Competitive Perspective

• Competitor data collection
• Competitor analysis and competitive strategy
• Identify market opportunities
• Market research for marketing strategy development

8. Market Research in the Digital Era

• Utilization of sales database
• Use of social media and sentiment analysis
• Online research and electronic surveys
• Big data and predictive analytics

9. International Market Research

• Factors influencing international market research
• Methodology and challenges in international market research
• Adaptation of market research to global markets

LEAD INSTRUCTOR

Dr. Yunita Anggarini, S.E, M.Si,/Dr. Anita Maharani, S.E., M.M. CPAS and team

INVESTMENT

Jadwal Training 2024

www.e-trainingonline.com