Training Certified Marketing Analyst PT Sucofindo

PT Eltasa Prima  pada tanggal 9 dan 10 Januari 2023 menggelar training yang disertai sertifikasi dengan judul Certified Marketing Analyst secara offline di Yogyakarta. Training diikuti peserta dari instansi PT Sucofindo. PT SUCOFINDO bergerak di bidang jasa inspeksi, pengujian, sertifikasi, pelatihan dan konsultansi, dalam sektor pertanian, Kehutanan, Pertambangan (Migas dan Nonmigas), Konstruksi, Industri Pengolahan, Kelautan, Perikanan, Pemerintah, Transportasi, Sistem Informatika dan Energi Terbarukan. Adapun pembahasan training yang berlangsung selama 3 hari ini adalah sebagai berikut.

Foto Training Certified Marketing Analyst PT Sucofindo

Deskripsi

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

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Tujuan

On completion of this segment, participant should be able to:

o Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis

o Learn how to recognize situations that require market research

o Gain an understanding of the research designs that could be used to address specific business issues

o Broaden Participants understanding of critical research techniques and good research practices

o Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Materi

o Module 1 – Perspectives on Strategy
o Module 2 – Consumer Behavior
o Module 3 – Consumer and Market Analysis
o Module 4 – Strategizing- planning and processes
o Module 5 – The Basic of Market Research
o Module 6 – Designing a Research Project: The Tools of Market Research
o Module 7 – Cases

Untuk jadwal training lainnya selain Training Certified Marketing Analyst PT Sucofindo, dapat dilihat di link berikut => Jadwal Training 2022

Informasi dan pendaftaran training dapat dilakukan melalu kontak WA/SMS/TELP di nomor 081226247070 (Lia)

Untuk mengetahui judul pelatihan lainnya, Kunjungi juga website Kami di alamat www.JadwalPelatihanTerbaru.com